Find the real bottleneck
We audit the account, the site, and the creative together, split by new versus returning ROAS, to find exactly what's capping growth before we touch a single campaign.
Trusted By 200+ DTC Brands
Paid Media, Measured By New Customer Profit.
Most agencies scale to a blended ROAS number that hides more than it shows. We run your account against the metric that actually reflects growth, and put a senior media buyer on it end to end.
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The problem with total ROAS
Your dashboard is averaging two different businesses together.
A blended ROAS blends new customer acquisition, which is often break-even, with returning customer retargeting, which typically runs at 5–6x. The retargeting number carries the account and hides whether new customer growth is actually healthy.
We report and optimize against new customer profit contribution as its own number, so budget decisions are made on what's actually working, not on an average that flatters the account.
Illustrative example: a $50K/month account before and after restructuring
3.1x
Blended ROAS
What the dashboard shows
New customer ROAS - before
1.1x
New customer ROAS - after
↗3.8x
How we work
A system, not a retainer.
Strategy to fix it
Media structure, creative angles, or landing pages - whichever is the constraint gets rebuilt first. Not a standard playbook applied the same way to every brand.
Scale and repeat
As the first bottleneck clears, a new one appears. We keep diagnosing and fixing at each new level of spend, so growth compounds instead of plateauing.
What we do
Everything under one senior team.
Paid Media
Meta and Google account management, built around new customer profit rather than blended ROAS. One senior buyer, no handoffs.
Creative Strategy
Ad angles built from real customer research, tested and iterated until losing concepts become winners.
Landing Pages & CRO
Dedicated landing pages that match the angle of the ad that brought the customer there, so the message never breaks.
Results
Real outcomes from our profit-first system.
Fashion brandPaid Media
$30K → $800K/month in 4 months
- The challenge
- Wasted budget on retargeting was killing their ROAS.
- Our solution
- Rebuilt their paid media strategy around new customer acquisition, with proper attribution across platforms.
- The result
- Revenue scaled 26x in 4 months.
Supplement brandCreative Strategy
$100K → $1.1M/month in 90 days
- The challenge
- Recycling the same winning ads couldn't scale spend on cold audiences profitably.
- Our solution
- Rebuilt the creative strategy and found two new customer avatars that scale on cold traffic.
- The result
- ROAS improved 96%, scaling to $1.1M+/month.
Jewelry brandLanding Pages & CRO
2.0x → 5.67xROAS in 30 days
- The challenge
- Paid traffic was landing on a generic product page.
- Our solution
- Built a landing page around their best-performing ad concept and improved the offer.
- The result
- Conversion rate rose from 1.6% to 5.8%.
Outdoor brandCreative Strategy
$300K → $1.5M/month in 90 days
- The challenge
- Growth plateaued after milking a single working avatar dry.
- Our solution
- Audited the audience strategy, identified a broader untapped avatar, and rebuilt creative around it.
- The result
- Scaled to $1.5M/month in 90 days.
Health & wellness brandLanding Pages & CRO
$2M → $7.5Mrevenue
- The challenge
- Growth had no clear path past its current scale.
- Our solution
- Built ad-matched landing pages that doubled conversion rate.
- The result
- Added $5.5M in additional revenue.
Beauty brandPaid Media
$50K → $900K/month in 5 months
- The challenge
- Growth stalled with no obvious reason why.
- Our solution
- A full account audit found spend misaligned with new customer revenue, so we restructured every dollar around profitability.
- The result
- Scaled to $900K/month.
How we're structured
You work directly with the people running your account.
No account manager relaying requests to a media buyer you never speak to. A senior buyer owns your account end to end, alongside dedicated creative strategy and tracking support.
- Senior media buyer owns your account from day one
- Dedicated creative strategist for your ad angles
- Landing pages matched to every winning ad concept
- Reporting built around new customer profit, not vanity ROAS
Ready to see what's capping your growth?
Tell us about your brand and we'll walk you through how we'd approach your account.