Paid Media, Measured By New Customer Profit.
Most agencies scale to a blended ROAS number that hides more than it shows. We run your account against the metric that actually reflects growth — and put a senior media buyer on it end to end.
Your dashboard is averaging two different businesses together.
A blended ROAS blends new customer acquisition — often break-even — with returning customer retargeting, which typically runs at 5–6x. The retargeting number carries the account and hides whether new customer growth is actually healthy.
We report and optimize against new customer profit contribution as its own number, so budget decisions are made on what's actually working — not on an average that flatters the account.
A system, not a retainer.
Find the real bottleneck
We audit the account, the site, and the creative together — split by new versus returning ROAS — to find exactly what's capping growth before we touch a single campaign.
Strategy to fix it
Media structure, creative angles, or landing pages — whichever is the constraint gets rebuilt first. Not a standard playbook applied the same way to every brand.
Scale and repeat
As the first bottleneck clears, a new one appears. We keep diagnosing and fixing at each new level of spend, so growth compounds instead of plateauing.
Everything under one senior team.
Meta and Google account management, built around new customer profit rather than blended ROAS. One senior buyer, no handoffs.
Ad angles built from real customer research, tested and iterated until losing concepts become winners.
Dedicated landing pages that match the angle of the ad that brought the customer there, so the message never breaks.
Real outcomes from our profit-first system.
Wasted budget on retargeting was killing their ROAS.
Rebuilt their paid media strategy around new customer acquisition, with proper attribution across platforms.
Revenue scaled 26x in 4 months.
Recycling the same winning ads couldn't scale spend on cold audiences profitably.
Rebuilt the creative strategy and found two new customer avatars that scale on cold traffic.
ROAS improved 96%, scaling to $1.1M+/month.
Paid traffic was landing on a generic product page.
Built a landing page around their best-performing ad concept and improved the offer.
Conversion rate rose from 1.6% to 5.8%.
Growth plateaued after milking a single working avatar dry.
Audited the audience strategy, identified a broader untapped avatar, and rebuilt creative around it.
Scaled to $1.5M/month in 90 days.
Growth had no clear path past its current scale.
Built ad-matched landing pages that doubled conversion rate.
Added $5.5M in additional revenue.
Growth stalled with no obvious reason why.
A full account audit found spend misaligned with new customer revenue — restructured every dollar around profitability.
Scaled to $900K/month.
You work directly with the people running your account.
No account manager relaying requests to a media buyer you never speak to. A senior buyer owns your account end to end, alongside dedicated creative strategy and tracking support.
- ✓Senior media buyer owns your account from day one
- ✓Dedicated creative strategist for your ad angles
- ✓Landing pages matched to every winning ad concept
- ✓Reporting built around new customer profit, not vanity ROAS
Ready to see what's capping your growth?
Tell us about your brand and we'll walk you through how we'd approach your account.